Counting Calories On Snack Foods?

Published: Monday, October 8, 2018 - 1:00pm
Updated: Friday, October 12, 2018 - 11:32am
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When you’re thinking about a snack, do you think about the calorie count?

Lots of companies make and market 100 calorie snacks — everything from popcorn to crackers to energy bars. New research looks into how effective that kind of marketing is, especially when the number of calories is combined with other descriptions of the snack, like jumbo, or small.

Christopher Lee has been doing this research. He’s a clinical assistant professor in the Marketing Department at ASU’s W.P. Carey School of Business, and he came on The Show to discuss this marketing trend.

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