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Pumpkin Spice Means Fall — Even When It's Still 100 Degrees In Arizona

Published: Friday, September 21, 2018 - 11:44am
Updated: Friday, September 21, 2018 - 11:52am
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Amanda Luberto/KJZZ
A sign advertising the return pumpkin spice.

Saturday is officially the first day of fall and, for some people, that means one thing: pumpkins!

But if you don’t like corn mazes or apple picking, you still have pumpkin spice and the pumpkin spice latte.

But Saturday it’s supposed to hit 102 degrees. So why the obsession with the fall flavor when it doesn’t feel like fall outside?

For Tina Downey, a native of Philadelphia, a pumpkin spice latte is autumn in a cup.

“To me, like comfy clothes, sweatpants, watching football on Sundays, color changing leaves. It just makes me in an east coast mind frame,” she said.

And for Sarah Thomas, it’s about creating a fall that doesn’t quite exist here yet.

“Because the weather doesn’t make me feel like fall is here and so I have to do other things to make it feel like fall,” she said.

The fixation doesn’t stop at coffee though. Thomas said she bought everything pumpkin that she could find at the grocery store.

“I got pumpkin pancake mix, pumpkin bread mix, pumpkin pancake mix ...”

John Stanton is a professor of food marketing at St. Joseph’s University. He says that while for some people it’s about trying to summon a crisp fall day, only being able to get it a few weeks a year is one reason for the pumpkin spice craze.

“You know, they’re not going to get it any other time. It’s a limited edition, it’s scarce. It’s all these things throughout the year, but guess what? You can buy it now,” he said.

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