The Show on KJZZ

Why podcasting is no longer just for public radio nerds

Published: Tuesday, June 19, 2018 - 3:48pm
Updated: Wednesday, November 24, 2021 - 6:26pm
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Comedian Amy Schumer just became the latest celebrity to enter the ever-growing world of podcasts.

She signed a $1 million deal with music streaming service Spotify to launch her own podcast. It’s a challenge to Apple’s dominance in the podcasting business, and it’s another signal that podcasting is no longer just for us public radio nerds.

Whether you started listening to "This American Life" years ago, or you jumped on the "Serial" bandwagon in 2014 or you listen to The Show’s podcast from KJZZ every week — there’s no denying podcasts are everywhere.

So what’s led to this and what does all of this mean for the podcasting industry? For that, The Show got a hold of Nicholas Quah with Hot Pod Media, the leading trade newsletter about the podcast industry.

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