Old Town Scottsdale Gets New Brand

Published: Thursday, February 1, 2018 - 4:43pm
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Scottsdale officials are embarking on a new branding campaign for part of the city, and have started referring to it as Old Town Scottsdale rather than Downtown Scottsdale or just Old Town.

Here to talk about this is Karen Churchard, director of Scottsdale’s Tourism and Events Department.

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