When Do Consumers Decide They've Had Enough Of A Business?
We’ve seen months of outrageous airline disasters taking over our news feeds. Afterward, there’s consumer outrage but when do consumers finally reach a breaking point?
Just like when gas prices reached record highs a few years ago, and after the financial crisis on Wall Street that led to the Great Recession, when do consumers decide they’ve had enough and turn away from a brand or a business?
Or is the plain truth really that consumers simply accept a "new normal" in what we put up with, shrug and keep chugging along with the status quo?
I spoke with Dr. Mary Jo Bitner more about this. She’s the executive director of the Center for Services Leadership at ASU’s W.P. Carey School of Business.