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How A Comfortable Mindset Helps A Convincing Argument

By Steve Goldstein
Published: Thursday, September 29, 2016 - 4:54pm
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(Photo courtesy of Robert Cialdini)
Cialdini said part of persuasion is putting people in a comfortable mindset.

Every one of us is susceptible to salespeople when we’re in a consumer mode and even on the personal level when we meet someone new who could become a friend or romantic partner.

In his new book, Presuasion, Robert Cialdini, professor emeritus of psychology and marketing at ASU explores the methods of putting us in something like a comfort zone in the moments before we may purchase something or get to know someone else more deeply.

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