Christina Estes/KJZZ

Trolley in Old Town Scottsdale.

Scottsdale has a new brand after an 18-month process, what used to be called the Scottsdale Convention and Visitors Bureau has been renamed Experience Scottsdale and will be trying to bring visitors to town with its new “effortless revitalization” brand.

Rachel Sacco is president and CEO of Experience Scottsdale, and she joins KJZZ's The Show.