The Show on KJZZ

Listen live weekdays at 9 a.m.

Most 'momfluencers' don't make much money, but they put a lot of pressure on new parents

By Lauren Gilger
Published: Friday, April 14, 2023 - 11:25am
Updated: Friday, April 14, 2023 - 11:30am

Audio icon Download mp3 (12.94 MB)

Sara Petersen Momfluenced book
Beacon Press, Winky Lewis
Sara Petersen, author of “Momfluenced.”

The world of influencers on social media is vast: You have your TikTok stars dancing away with their millions; your YouTubers reviewing and recommending everything from skin products to tech tips; and, of course, your Instagram lifestylers posting perfect images of their lives, their clothes, their homes — and, yes, their kids.

This is where the momfluencer comes in. The private work of raising children has become a performance — and a revenue stream.

In her new book “Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture,” Sara Petersen dissects the culture that got us here and why we can’t stop watching. She joined The Show to talk about it.

More stories from KJZZ

The Show Arts + EntertainmentBooks