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ASU professor explores how laws shape human behavior in new book, 'The Behavioral Code'

By Lauren Gilger
Published: Friday, October 29, 2021 - 11:17am
Updated: Friday, October 29, 2021 - 11:56am

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Adam Fine the Behavioral Code
Beacon Press, Beaubelle Photography
Adam Fine, author of “The Behavioral Code: The Hidden Ways the Law Makes Us Better ... or Worse.”

We expect the law to keep us safe in our society. But too often, that doesn’t happen.

The law is broken all the time — from the corporate level to the street level. And Adam Fine attempts to understand why.

Fine is the co-author of the new book, “The Behavioral Code: The Hidden Ways the Law Makes Us Better … Or Worse.”

There is, appropriately, a carrot and stick on the cover, because it’s all about motivation. What drives human behavior? And how can we shape the law to make us behave better?

The Show spoke with Fine to learn about the law's impact on our actions.

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