Politics and, in some cases, society itself have become more polarized over the past few years. In addition to the problems that’s caused for the country as a whole, it’s also had a lot of negative effects on us as individuals: People have lost friends and become estranged from family members over political disagreements.

A new paper in the Journal of Public Policy and Marketing by researchers at ASU and other universities looks into some of the other implications of this polarization.

Pradeep Jacob is a Ph.D. student in ASU’s W.P. Carey School of Business is one of the authors, and The Show spoke with him for more about this.

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