Campaign season is in full swing here in Arizona. The state is now considered a battleground for the presidential election and other down-ballot races, and candidates are paying attention and in some cases paying big bucks for your air time.

To get a sense of what Arizona can expect from this cycle’s political ads heading into 2020, The Show spoke to Steve Passwaiter, the vice president and general manager for Kantar Media/CMAG, a firm that tracks multimedia advertising.

Previously, Passwaiter's firm found Phoenix residents were hit with the greatest number of ads from September to October 2018.

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