Jack In The Box Teams Up With Cannabis Company In Creating Meals
Jack in the Box has never shied away from being the edgier cousin to other fast food restaurants — especially when it comes to ads that imply their customers like late-night eating, maybe because they’re stoned.
That commercial is from a few years ago when Jack in the Box wasn’t coming right out and saying the obvious.
But now that California has legalized recreational marijuana use, the chain has teamed up with a cannabis company in creating Merry Munchie Meals.
Among other things, they feature tacos, chicken strips and curly fries. The promotion only lasts for one week later this month at three California locations as a pilot project.
With me to talk about it is Marketing Professor Anthony Dukes of the Marshall School of Business at USC.