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What Millennials Want To Buy — And How They Want To Buy It
Published: Tuesday, April 4, 2017 - 2:54pm
Updated: Tuesday, April 4, 2017 - 2:58pm
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Back in the day — and by “the day,” I mean all the way back in the 1980s — businesses and advertisers were trying to figure out how best to market to baby boomers and get them to spend their money.
Fast forward to today — and advertisers and marketers are trying to figure how to get millennials to spend.
To get a sense of some of the similarities and differences in spending habits between the generations, I’m joined by Dan Schawbel.
Schawbel is a best-selling author and research director at Future Workplace; he’s also a millennial himself.
Schawbel writes a lot about the buying habits of millennials.