'Hit Makers' Writer Explores Why Some Things Become Popular

Published: Tuesday, August 7, 2018 - 2:29pm
Updated: Tuesday, August 7, 2018 - 4:12pm
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Penguin Random House
Hit Makers by Derek Thompson.

What makes a hit? What makes something popular?

Derek Thompson tries to answer those questions in his book "Hit Makers: How to Succeed in an Age of Distraction."

Thompson is a staff writer at the Atlantic and he joined The Show to talk about why some things become really cool and others are forgotten to history?

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