Why Do More Diverse Politicians Still Seem To Follow A Strict Dress Code?

Published: Monday, June 25, 2018 - 4:03pm
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It’s campaign season again, and, as we’ve discussed before on The Show, there are more women running for office than ever. And many of those aren’t the kinds of candidates we’re used to seeing.

We’re also seeing more diverse candidates putting their names on the ballot.

But though female candidates represent a wide variety of backgrounds and beliefs, their wardrobes tend to to be more similar than their backgrounds.

It seems that political candidates have this uniform. For men, it’s a suit and tie. For women, it’s those Hillary Clinton-type pantsuits, longer hemlines and perfectly coiffed newscaster hair. But, who makes these rules? Are we, as voters, somehow forcing this strict dress code on our candidates without realizing it?

The Show's Lauren Gilger took those questions to psychology professor Peter Glick with Lawrence University in Wisconsin. He’s studied some of these issues, and they started by talking about social mimicry and why candidates try to fit in on just about every level they can to be successful.

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