How Businesses Need To Think About Expanding Into Other Products

Published: Thursday, May 17, 2018 - 12:30pm
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Gibson, which has made guitars for Elvis, Eric Clapton and B.B. King, among many others, filed for Chapter 11 bankruptcy protection this month. Its filing says the company has up to $500 million in debt and alludes to problems with its consumer electronics business.

So how did a company famous for making guitars run into problems with making something other than guitars?

Pai-Ling Yin, an associate professor of Clinical Entrepreneurship at the USC Marshall School of Business, talked to The Show about it.

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