Microtrends That Could Become Driving Forces In Society

Published: Thursday, April 19, 2018 - 11:01am
Updated: Thursday, April 19, 2018 - 4:08pm
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"Microtrends Squared: The New Small Forces Driving Today’s Big Disruptions," by Mark Penn.

When you’re looking at what’s the next big thing, sometimes it’s best to look at what’s a current little thing.

Mark Penn is president of the digital marketing company, the Stagwell Group, and has been a consultant and pollster for Hillary and Bill Clinton and Microsoft, among others.

His new book is called "Microtrends Squared: The New Small Forces Driving Today’s Big Disruptions," and is a follow-up to his 2007 book, "Microtrends."

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