Arizona Tourism Officials Using Big Data To Increase Visitation

Published: Friday, January 26, 2018 - 3:27pm
Updated: Friday, January 26, 2018 - 3:35pm
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Tourism was a more than $21 billion industry in Arizona in 2016.

The most recent tax reports from the state Revenue Department, from September of last year, show a more than 5 percent increase year-to-date in tax collection from tourism-related sectors.

The Arizona Office of Tourism is also working to better incorporate big data into its efforts.

It just released a new app for visitors to plan their trips, which gives the agency aggregate data for what people are looking for.

Debbie Johnson is drector of the Arizona Office of Tourism.

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