Polarization And Popularity: How Being Controversial Can Have (Short-Term) Benefits

Published: Friday, August 4, 2017 - 4:06pm
Updated: Friday, August 4, 2017 - 4:15pm

(Photo via amazon.com)
"Popular: The Power of Likability in a Status-Obsessed World" by Mitch Prinstein

There’s always one, right? You know, that person, who’s kind of a jerk, and probably doesn’t care about it?

Well, as it turns out, that person may be on to something, at least in the short term — is polarizing the new popular?

Mitch Prinstein is a professor of psychology and neuroscience at the University of North Carolina and author of the book "Popular: The Power of Likability in a Status-Obsessed World."

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