Polarization And Popularity: How Being Controversial Can Have (Short-Term) Benefits
There’s always one, right? You know, that person, who’s kind of a jerk, and probably doesn’t care about it?
Well, as it turns out, that person may be on to something, at least in the short term — is polarizing the new popular?
Mitch Prinstein is a professor of psychology and neuroscience at the University of North Carolina and author of the book "Popular: The Power of Likability in a Status-Obsessed World."