Baby Boomers A Driving Force On U.S. Economy Despite Advertising Focus On Millennials

Published: Friday, July 28, 2017 - 11:42am
Updated: Friday, July 28, 2017 - 12:50pm

Millennials and their shopping habits grab many of the headlines — and a significant percentage of advertising is focused on convincing millennials to spend, spend, spend. But the numbers show that Baby Boomers are a huge driving force in the U.S. economy.

How are the Boomers still leading the way and will advertisers figure that out?

Audrey Guskey, Duquesne University associate professor of marketing, talked about advertisers' focus on younger consumers.

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