Why do we choose to live in the part of the Valley we do? A new project aims to get answers to that question - it’s called Individualocracy, and it’s the work of Matthew Salenger of Colab Studio in Tempe and ASU professors Daniel Mayer and John Risseeuw.

The finished product will be released next week in the form of five hand-made books. Four of them are pop-ups and one is a data book. Salenger and Mayer joined me this week, to talk about their project, which started about five years ago.