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NFL, NBA, MLB Go Global To Reach New Fans, Players
Published: Friday, April 29, 2016 - 3:58pm
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The National Football League draft continues through Saturday. As part of the NFL’s increased efforts to reach out to international fans — including playing regular season games in London — the Oakland Raiders will be announcing some of their picks from Mexico City.
The NBA and Major League Baseball are also making a concerted effort to find new fans and new players overseas.
To get an inside perspective, we spoke with Joseph Reaves, former of director of international relations for the Los Angeles Dodgers.