New Products And Ads Raise Questions Of Cultural Appropriation

By Lauren Gilger, Katie Campbell
Published: Thursday, October 3, 2019 - 2:27pm
Updated: Friday, October 4, 2019 - 3:01pm

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Iya Affo Loren Aragon
Katie Campbell/KJZZ
Spiritual leader and historic trauma expert Iya Affo (left) and fashion designer Loren Aragon.

Recent campaigns from Dior, Barbie and Cadbury — among others — have led to backlash for what many see as cultural appropriation.

Katie Campbell/KJZZ
Fashion designer Loren Aragon (left) with spiritual leader and historic trauma expert Iya Affo.

A Día De Los Muertos Barbie was released to the market, Cadbury unveiled a “unity bar” made of four variations of chocolate, each segregated by color and, perhaps the most highly criticized, Dior embarked on a questionable marketing campaign for a fragrance it dubbed “Sauvage.”

That campaign featured Native American imagery centered around actor Johnny Depp, choices the company defended by explaining it had consulted with the non-profit, Americans for Indian Opportunity.

Arizona designer Loren Aragon and Iya Affo, a spiritual leader and historic trauma expert, joined The Show to talk about why these campaigns continue to be so painful for communities.


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